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THE WHY.........

BRAND PURPOSE

 

TO USE THE POWER OF HUMAN EXCELLENCE & CRAFTSMANSHIP TO INSPIRE,

EMPOWER & EDUCATE ALL FUTURE GENERATIONS

 

MISSION

 

TO BUILD and CREATE "THE" LEADING

"NEW~LUXURY" BRAND OF SNEAKERS AND ACCESSORIES,

RECEPTIVE TO MILLENNIALS,

WHICH CHAMPIONS TRANSPARENCY, ETHICS,

SUSTAINABILITY AND SOCIAL RESPONSIBILITY

 

EXPLANATION 

LUXURY FOR GOOD™

 

Is our philosophy on how our business and brand works as a force for societal GOOD. Our philosophy intertwines with our values and acts as our guidance towards achieving operational excellence. It serves as our measurement tool of how conducting business should go hand in hand with putting purpose, people, and our environment ahead of a profit-only focus. Luxury for Good is an evolution on the traditional luxury industry. It prioritises quality over quantity, hand craft over full automation, and timeless items over unsustainable seasonal collections. There are several names for this new mind set on luxury - some call it post luxury, conscious luxury or new luxury. We wanted to walk the talk which is why luxury combined with GOOD has becomes our CODE OF CONDUCT or reason for being - the GOOD is related to our approach towards the quality/value proposition, people we work with and for, the authentic and traditional manufacturing processes & why use CRAFTED SOCIETY as a force for GOOD.

Our products promise to our customers should also be GOOD and fair. By offering our goods directly to you via our webstore we have stripped out all of the unnecessary luxury markups (showrooms, retailers, salesman samples, advertising, catwalk shows etc), which enables us to provide exquisite hand crafted products for a fair price.

When you wear Crafted Society, you wear a lot more than awesome sneakers and stylish accessories. You wear a symbol and commitment to give back, inspire, empower and educate your fellow human beings. You support and champion transparency, ethics, sustainable business practices and social responsibility - all while looking cool - for this we honour you and thank for you joining our Crafted Society.

#goodisthenewcool

 

WE COMMIT ..

 

to embrace and provide operational transparency

 

to protect, preserve and help advance humanity

 

to be inclusive

 

to cutting out unnecessary and inflated markups 

 

to offer a choice for responsible consumption

 

to offering quality over quantity

 

to the “fair supply chain” principles

 

to providing you with the means to buy better, smarter, and more responsibly

 

to serve you

 

to preserving culture, history, values, traditions, and excellence

 

to champion dialogue not monologue

 

to accept any brand, company, organisation or individual wishing to share our philosophy

 

to champion a Crafted Society