- All products are added to your cart.
pioneers of the LUXURY FOR GOOD philosophy
LUXURY FOR GOOD™ is our philosophy on how our business and brand works as a force for societal GOOD. Our philosophy intertwines with our values and acts as our guidance towards achieving operational excellence. It serves as our measurement tool of how conducting business should go hand in hand with putting purpose, people, and our environment ahead of a profit-only focus. Luxury for Good is an evolution on traditional luxury practices. It prioritises quality over quantity, hand craft over full automation, and timeless items over unsustainable seasonal collections. There are several names for this new mind set on luxury - some call it post luxury, conscious luxury or new luxury. We wanted to walk the talk which is why luxury combined with GOOD has becomes our CODE OF CONDUCT or reason for being - the GOOD is related to our approach towards the quality/value proposition, people, the manufacturing processes and how & why we GIVE BACK to society. Our products should also be GOOD and fair value to YOU. By offering them directly to you via our webstore we can strip our prices of all the unnecessary luxury markups, thus providing an exquisite hand crafted product for a fair price.
“The secret of change is to focus all of your energy, NOT on fighting the old, but on building the new.”
WE COMMIT ..
to embrace and provide operational transparency
to protect, preserve and help advance humanity
to be inclusive
to cutting out unnecessary and inflated markups
to offer a choice for responsible consumption
to offering quality over quantity
to the “fair supply chain” principles
to providing you with the means to buy better, smarter, and more responsibly
to serve you
to preserving culture, history, values, traditions, and excellence
to champion dialogue not monologue
to accept any brand, company, organisation or individual wishing to share our philosophy
to champion a Crafted Society