Amsterdam: un tour di shopping sostenibile
By Nicoletta Spolini
Translation: via google
A showroom that offers luxury made in Italy with an ethical aspect. Why buy Italian products here? Well, we leave it to you to decide. However, we tell you that their products - bags, sneakers, jeans, cashmere or silk scarves and accessories - are all of the highest quality. But above all, everyone is told who the craftsman who made it is. The two founders - Martin Johnston and Lise Bonnet, husband and wife in life and business partners, with a few decades of experience in the fashion industry - decided to found a brand that would turn the spotlight on those people and their work. They tell us:
"At every fashion show we applaud the designers of the luxury brands without ever thinking about the endless work of the artisans who created those catwalk products. And who often sign confidentiality contracts that do not allow them to absolutely reveal the name of the clients. Each Crafted Society product, on the other hand, has a label that tells who made it. All their contact information, address, photographs and their biography are also available online."
Not only that: understanding the difficulty of artisans in transferring their savoir faire to the new generations, Crafted Society has decided to donate 1% of their total sales to charities that promote the training of the next generation.