The Founding Story of Seedlip, the World’s First Distilled Non-Alcoholic Spirit
In episode 3 of the Masters of Craft podcast, we speak with Ben Branson, founder of Seedlip on creating the world’s first distilled non-alcoholic spirit.
Seedlip is on a mission to change the way the world drinks with the highest quality non-alcoholic options.
Ben launched Seedlip Spice 94 in London’s Selfridges on November 4th, 2015. His first handmade 1,000 bottles sold out within three weeks, the second thousand in three days, and the third in 30 minutes online.
The pioneering movement of offering those not drinking alcohol a sophisticated, adult option has since become a segment all its own: the ever-growing no & low alcohol category.
In the last three and a half years, Seedlip has grown from Ben’s kitchen to a presence in more than 25 countries. Seedlip’s three variants (Spice 94, Garden 108 and Grove 42) are stocked in over 7,500 of the world’s best bars, restaurants, hotels and retailers, including the majority of the world’s 50 best cocktail bars and over 300 Michelin Star restaurants.
In August of 2019 Diageo announced the acquisition of a significant majority shareholding in Seedlip.
Based on herbal copper pot distilled non-alc remedies documented in The Art of Distillation published in London in 1651 & in continuation of his family's 300 year farming legacy.
Top 100 World's Most Influential Bar Figure - Drinks International 2019 & 2020
12th Coolest Person in Food & Drink - Business Insider
Top 50 Most Influential People in Food & Drink - Telegraph
Top 100 Makers & Mavericks - David Hieatt
Young Achiever of the Year - Drinks Business
2x Golds at Chelsea Flower Show
Learn more about the show here.