Meet the Movement Revolutionizing Business and Culture as Forces for Good

In episode 9 of the Masters of Craft podcast, we speak with Afdhel Aziz and Bobby Jones, Founders of Good is the New Cool and Conspiracy of Love, on the future of purpose within brands and corporations around the world.

Afdhel Aziz is one of the most inspiring leaders in the movement for business and culture as forces for good.

He is the Founder and Chief Purpose Officer of Conspiracy of Love, a global social impact marketing agency whose clients include iconic brands like Adidas, Red Bull, and Oreo, and Fortune 500 companies like Microsoft, Mondelez, Diageo, AB Inbev and Facebook.

Afdhel is the co-author of 'Good is the New Cool: Market Like You A Give a Damn', the best-selling book about brand purpose, published by Regan Arts (a division of Phaidon) in 2016.

He is a writer at Forbes where he covers the intersection of business and social impact.

An inspirational keynote speaker, he has travelled the world, and been featured at the Cannes Lions, SXSW, TEDx, Advertising Week, Columbia University, Conscious Capitalism and more.

Born in Sri Lanka, he is a graduate of King's College London and the London School of Economics. He is now based in Los Angeles where he lives with his wife and son.

Bobby Jones is a top-selling author, renowned international speaker, strategist, expert on conscious capitalism, and successful businessman who is on an inspiring mission to show individuals and companies around the world how to be forces for good.

With over a decade of senior leadership experience in purpose-driven marketing and in business, Bobby's keynotes, workshops and consultations are providing leaders in business and culture with an essential roadmap for mastering the key principles of purpose, to drive growth and impact.

Since the release of his best-selling book Good is the New Cool in 2016, Bobby has helped people in over 138 counties to develop solutions to global challenges. He has delivered talks, consultations and workshops to some of the biggest companies in the United States, Europe, Australia and South America, as well as NGOs, celebrities and changemakers around the globe. The tools he provides help these entities unlock their purpose—and grow their businesses and brands—by being of service to others.

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