The 35 Social Entrepreneurs To Watch For In 2019
Martin & Lise Johnston // Crafted SocietyHusband and Wife duo, Martin and Lise Johnston from Amsterdam, Netherlands. Both Lise and Martin have worked with many global lifestyle brands over their careers. But they wanted to combine their passion of beautifully made products with a deeper purpose to contribute to society in a positive and impactful way.
Martin had joined TOMS, the One for One® company, in early 2012 as the Managing Director for EMEA (Europe, Middle East and Africa) to lead TOMS’ business expansion and strategic direction in more than 45 countries. In partnership with NGOs, business partners and through the purchases of customers around the world, TOMS pioneered the social enterprise concept in the USA – and it would be here that Martin saw the power of using business to have a positive social impact.
Lise Bonnet-Johnston is a Dutch businesswomen who has 15 years experience in the Fashion industry. She graduated from the Amsterdam Fashion Institute and always wanted to innovate within the industry. Lise started her career in retail and visual aesthetics; working for established fashion houses Hugo Boss and Tommy Hilfiger. After meeting her future husband, Martin while they were both at Hilfiger Europe, they set up a successful fashion distribution company in 2003, representing several brands in multiple markets in Northern Europe. Some well-known brands in their agency were Sweet Years, Blauer USA, Odd Molly, Nautica, & Aquascutum.
Crafted Society is a social enterprise redefining what a luxury brand is and should be. Crafted Society was born out of a passion to create exquisite hand crafted products with the most talented artisans of Italy. And also use the products as a vehicle for positive social impact while helping to preserve authentic and traditional craftsmanship. To preserve the crafts the artisans must transfer their knowledge to the next generation but this is an increasingly difficult task, mainly due to the ‘secrecy’ which has surrounded these talented humans for decades. Crafted Society decided it was time to challenge convention, the founder decided it was time for TRANSPARENCY to triumph over secrecy.